Hispanic-Serving Institutions (HSIs) play a pivotal role in advancing educational opportunities for Latino students in the United States. While the primary function of HSIs is to enroll Latino students, their true essence lies in their commitment to "servingness"—an intentional and holistic approach to supporting students' academic, personal, and cultural growth. This article explores how HSIs leverage academic advising as a strategic tool to embody servingness and intentionality. By fostering familial connections, promoting student learning and growth, and enhancing students' sense of belonging, advising at HSIs is tailored to meet the unique needs of Latino students. The discussion underscores the importance of culturally responsive advising practices and highlights the need for ongoing innovation and professional development to ensure that HSIs continue to lead in serving Latino students effectively.

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