Higher education institutions have been incorporating more academic coaching models into their student success plans in recent years as a supplement to academic advising to improve retention. However, academic coaching still suffers from an identity crisis as there is no universal definition for what coaching entails as the roles differ across institutions, which makes it challenging to find research that provides enough data that can be used to determine the overall effectiveness of academic coaching. At the University of St. Thomas in Houston, a new success coaching program has been launched with the goal of helping students differentiate between the roles of coaches and advisors and working collaboratively with faculty and other campus resources to provide a more holistic approach in serving students.

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