NACADA Web Event

When Black Girl Magic Isn't Enuf: Supporting Black Women College Students through Advising and Coaching (DW103)

Online Webinar Presentation
Tuesday, April 27, 2021
1:00 - 2:00 p.m. Central Time

NACADA members register by March 27, 2021 to receive Early Bird Discount
Registration Deadline: Midnight Central Time on Friday, April 23, 2021

Webinar Overview

In 2013, CaShawn Thompson coined the term “Black Girl Magic,” resulting in a social movement to honor Black women’s beauty and brilliance. Within postsecondary education, Black Girl Magic is characterized in ways Black women college students battle stereotypes, navigate hostile environments, and earn college degrees in a system that has ignored them. Black women have attained bachelor’s degrees at an increasing rate and are the only population, second to Latina women, to achieve this academic level. Despite the ability to excel academically and socially within campus life, Black women college students still contend with discrimination, stereotyping, isolation, and tokenism. The paradox of their success and their marginalized identity has stifled conversations surrounding strategies on how to support them holistically.

When working with Black women college students, it is essential that advisors, success coaches, and administrators use a unique approach that conveys inclusivity and an awareness around the cultural influences Black women students experience during their academic career. Sponsored by NACADA’s Inclusion and Engagement Committee, this webinar is a continuation of the When Black Girl Magic Isn't Enuf: Gendered-Racial Battle Fatigue and the Experiences of Black Women Advisors & Administrators presentation given by this team at the October 2020 NACADA Annual Conference and connects with the Advising Black Male Students in 2020 and Beyond presented in the Webinar venue. The presenters will highlight the unique experiences of Black women college students to assist advisors and coaches in recognizing their challenges, celebrating their successes, and connecting them with appropriate resources. Utilizing existing research and their personal experiences, the presenters will ensure viewers gain insight, understanding, and valuable resources that they can incorporate in their roles.

Academic Advising Core Competencies that will be addressed in this presentation include: 

C3 Understanding of theory relevant to academic advising
C4 Understanding of academic advising approaches and strategies
C6 Understanding of how equitable and inclusive environments are created and maintained
I5 Knowledge of the charactistics, needs, and experiences of major and emerging student populations
I6 Knowledge of campus and community resources that support student success
R2 Ability to create rapport and build academic advising relationships
R3 Ability to communicate in an inclusive and respectful manner.


Dawn Yvonne Matthews, Associate Director, Advising First, Florida State University

Dawn Yvonne Matthews is the Associate Director of Advising First at Florida State University. She is responsible for supporting the supervision of academic advisors and college life coaches, managing, leading advisor trainings, and conducting departmental assessment. She also serves as a co-coordinator and instructor of a first-year seminar course designed to promote student success and decision making early in college. Prior to her current role, Dawn has worked in residence life, orientation, advising technology, curriculum and instruction, and campus programming. Her research and work as a practitioner serve to promote the continued need for services and assessments surrounding diversity, inclusion, equity among undergraduate and graduate students, with an emphasis on Black women and HBCUs.

Dawn received both her bachelor’s degree in Sociology and her master’s degree in Education Administration from Virginia State University and earned her doctorate in Higher Education Administration from Florida State University. She considers herself a lifelong learner, an advocate for marginalized populations, and a champion for equity centered policies and practices.

LaShae Roberts, Assistant Director, Advisng First Center fo College Life Coaching, Florida State University

LaShae Roberts leads the Center for College Life Coaching, manages a team of professional college life coaches, and hosts the annual College Life Coaching Institute. She has worked with the college life coaching program for 10 years, serves as a teaching assistant for the College of Social Work, and previously worked in housing and the Center for Academic Retention and Enhance first-generation program. LaShae enjoys working with her students as they set and achieve their personal and professional goals, connecting students to opportunities, and mentoring professional staff. She is passionate about advocating for the mental health of the Black community, especially Black women.

LaShae received all of her degrees from Florida State University. She has a bachelor’s degree in Criminology and Sociology and two master’s degrees, one in Criminology and the other in Clinical Social Work. LaShae works part-time at a crisis stabilization center and is in the process of completing her licensure requirements to become a Licensed Clinical Social Worker.

CyNedra Nina Flanagan, Assistant Director, Advising First Center for Exploratory Students, Florida State University

CyNedra Nina Flanagan leads the Center for Exploratory Students and manages a team of professional advisors and support staff. She also serves as the co-coordinator and instructor for a first-year seminar course designed to promote success in major declaration and decision making early in college. She has been in the academic advising field for 10 years and previously worked as a Pre-health/med advisor in the FSU College of Medicine. She is passionate about seeing students’ dreams come full circle through academic major exploration and supporting Black women students through their undergraduate journey.

CyNedra received her bachelor’s degree in Communication–Electronic Media from the University of North Florida and her master’s degree in Higher Education from Florida State University.

Rose-May Frazier, Director, Advising First, Florida State University

Rose-May Frazier serves as the Director of Academic Advising and College Life Coaching at Florida State University. Throughout the past 15 years, Rose-May has developed a deep understanding and appreciation for the organizational process of supporting students and professionals to achieve their goals. A material part of this expertise was developed while working as an advisor and college life coach from 2005-2011, followed by her work as an Associate Director in the Center for Academic Retention and Enhancement, guiding first-generation students toward personal, professional, and academic success.  Rose-May’s most significant rewards come from seeing students succeed, which most often begins with the advising process.

Rose-May is the first in her family to graduate from college and earned both her Bachelor of Science and a Master of Science from Florida State University. She earned her Ph.D. in Educational Leadership at Florida Agricultural & Mechanical University.

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