Recruit, retain, and return are three words that help drive strategic actions for student services professionals.  The Mary Lou Fulton Teachers College at Arizona State University developed a Student Centric Continuum that spans the life cycle of the student experience beginning at the phase of recruitment continuing through to after graduation.

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retention, Raquel Fong, Jenna Kahl, Erica Mitchell, Connie Pangrazi, Elizabeth Rosenkrantz