Our relevance assures student engagement, and engagement assures student success. Therefore, our relevancy will ensure successful students (Prentiss, 2007). Are we, as advisors, acting irresponsibly by avoiding FacebookTM? Building on Julie Traxler’s (2007) article, Advising Without Walls: An Introduction to Facebook as an Advising Tool, which focuses on the benefits of using this social networking Web site, I hope to show that, with proper care and an eye toward maintaining relevance, Facebook could be one of our most valuable tools for student engagement.

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rapport, communication, build relationships, role of advisor, advising theory, cultural differences, advising strategy, technology, advising approaches, Art Esposito, proactive advertising

When we encourage students to understand how they uniquely represent aspects of the Holland Codes in their reasonable sensibilities, we empower them to not only make thoughtful decisions about their major, but to become self-authored and more thorough decision makers in every aspect of their education.

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decision-making, career advising, major choice, undecided, self-authorship, Art Esposito