College administrators and faculty are responsible for making academic, programmatic and financial decisions that can greatly impact an advising program. The practice of academic advising can be misunderstood by those who do not function in an advising role. Thus, it is essential that advisors interpret the ‘story’ of an advising program in ways that are informative and of interest to decision makers.

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research, communication, role of advisor, advising strategy, advising approaches, advising environment, learning outcomes, advising skills, advising competencies, Gail Stepina