As institutions of higher education face increased budget cuts and reduced state support, academic departments are forced to become increasingly self-supported. The Psychology Department at Wright State University in Dayton, Ohio offers a model for implementing marketing efforts at the department level that serve to increase visibility and student retention while fostering departmental growth in a time of fiscal tightening.

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retention, Jennifer Papadakis, marketing

Advisors should ask themselves who or what they want to be and do, and create an intentional plan to get there… Advisors with a strong professional identity have the power to increase their satisfaction and effectiveness.

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professional development, professionalism, Erin Justyna, marketing

The author describes her experience at the 2017 NACADA Assessment Institute.

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communication, academic support, advising strategy, assessment, advising workshops, faculty advisors, advising approaches, active listening, marketing, Heather Anderson