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Entries for 'marketing'

As institutions of higher education face increased budget cuts and reduced state support, academic departments are forced to become increasingly self-supported. The Psychology Department at Wright State University in Dayton, Ohio offers a model for implementing marketing efforts at the department level that serve to increase visibility and student retention while fostering departmental growth in a time of fiscal tightening.

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retention, Jennifer Papadakis, marketing
Posted in: 2013 June 36:2
Advisors should ask themselves who or what they want to be and do, and create an intentional plan to get there… Advisors with a strong professional identity have the power to increase their satisfaction and effectiveness.

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professional development, professionalism, Erin Justyna, marketing
Posted in: 2014 March 37:1
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